Your audience 🔎

Your ideal client profile isn't always someone who's paying you.

Happy Sunday!

I hope you’ve had a fantastic weekend and a great upcoming week!

After sending out my newsletter last week, I realized that if I cover three topics in each newsletter, it’ll be like you’re reading a mini-book every Sunday.

Moving forward, I’ll only be covering one subject at a time. (Or sometimes more, as long as the emails stay reasonably short.)

One of the topics I wrote about last week was identifying your ideal client. (If you need a refresher, click here to read it, it’s the section titled “Finding your online tribe.”)

After publishing that newsletter, I realized that as new marketers or people who don’t work in marketing, there could be a disconnect when you hear the phrase ideal client profiles because when you think of clients, you think of people paying for something.

So I felt the need to clarify that an ideal client can be anyone - whether they pay you or not.

From now on, I’ll use the term your audience or audience profile.

But I want you to be aware that they'll probably be referred to as clients, customers, etc in other marketing materials.

Either way, it all means the same thing.

I also did not mention that you can and will have many audience profiles.

For example, if you're a developer and work with a team of developers, how you market or present information to them is different from how you address the rest of the company. Therefore you should create different audience profiles to make it easier to address each one.

The great part about ideal audiences in the workplace is that you usually already have people you can reference. So instead of building a profile from scratch, you'd ask yourself, "How would I present this information to *********?"

Here are some examples of ideal audience profiles that aren't clients or customers:

  • The people on your team at work.

  • The people in other departments at work.

  • Your personal social media followers.

  • Your professional social media followers (think LinkedIn or professional groups and organizations.)

  • Freelancers, vendors, and other people you collaborate with on projects.

You're constantly marketing yourself, whether you're presenting information to others at work, sending out an email or Slack message, working with freelancers, or posting on social media.

If you're conscious of your end goals and your target audience, suddenly presenting during a meeting isn't as hard as it once was because you know exactly what to say to your target audience. (And you’ll have an engaged audience because they can tell you’re talking to them.)

That's all for this week. Short, sweet, and (hopefully) easy to grasp.

If there's anything you'd like me to cover in an upcoming issue, please reply to this email or leave a comment.

I hope you have an amazing week!